«Perhaps louder - and more frequent - than any other fan base in New York, Rangers faithful have been chirping at us for a collab for the better part of the last four years,» said New York or Nowhere's cofounder, Quincy Moore. «We're excited to finally be making it happen, and honored that the king himself, Henrik Lundqvist, was kind enough to star in our campaign. The collection is available exclusively at Madison Square Garden, which feels fitting; we can't wait for the fans to see it.»